What is Objectives ?
You're absolutely right in distinguishing between objectives and goals. While goals refer to the broad, long-term outcomes an organization or individual seeks to achieve, objectives are the specific, actionable steps that lead to those goals. Objectives are typically short- to medium-term, measurable, and tied directly to the achievement of larger goals. They are time-bound and provide a clear pathway for success.
Examples of objectives:
Increase website traffic by 20% within the next six months.
Complete three professional development courses by the end of the year.
Improve customer satisfaction by 10% within the next quarter.
These objectives are specific actions with clear targets and timelines, helping individuals and organizations track progress toward larger goals.