What is Candidate Journey?
The Candidate Journey refers to the entire experience an individual undergoes when interacting with a company during the hiring process. It starts from the initial awareness of a job opportunity and continues through application, interviews, and onboarding (if hired). This journey includes every touchpoint with the organization, such as job advertisements, career websites, communication with recruiters, assessments, and feedback.
A positive candidate journey is crucial for building a strong employer brand, attracting top talent, and ensuring candidates feel respected and valued throughout the process, regardless of the outcome.