What is Candidate Call Back Rate?
Candidate Call Back Rate refers to the percentage of candidates who respond or return a recruiter’s outreach, such as calls, emails, or messages, during the hiring process. It is a key metric used in recruitment to measure the effectiveness of communication strategies and engagement efforts.
A high callback rate indicates successful engagement with potential hires, while a low rate may suggest the need to refine messaging, improve employer branding, or target a more suitable talent pool. This metric helps recruiters optimize their approaches to attract and maintain candidates' interest.
Formula: Callback Rate (%) = (Number of Candidate Callbacks ÷ Total Outreach Calls) × 100